Doing Business Better: Becoming a Content Campaign Dynamo
About the Workshop
What is a content campaign, and why do I need one?
Basically, it’s a clearly defined marketing strategy about what, where, and how you post online – through your website, blog, or social media – so that it attracts the right customer and ultimately makes money for your business.
During this presentation, the three biggest concerns about Content Marketing will be covered:
- "What do I write about?"
- "How do I be more consistent and organized?"
- "I haven’t been analyzing the results, how do I start?"
You will leave this workshop with a few tools to stay organized, exercises to help plan content over a set time period, and ways to measure and evaluate your efforts.
Laptops and tablets are not required, but are useful during the workshop.
About the Presenters
Sterling Draper
A-LINE Interactive's Project Manager Sterling Draper comes from a background in customer services and project fulfillment. When she isn't working with clients to perfect their website, Sterling can be found spending time hanging out with her favorite little girl, Alexandria.
Where can I find Sterling?
- Picking vegetables in her home garden
- Preaching Dave Ramsey to all of her friends and family
- At the Tyger River with her dogs Molly and Kathlyn
Nicole Cendrowski
Born in Milwaukee, Wisconsin, and raised in South Carolina, Nicole brings a blend of Midwestern work ethic and Southern hospitality to the A-LINE team. She lives in Greenville and is a USC alumna. With 13 years’ sales and marketing communications experience, her intimate understanding of the mindset and actions necessary for business growth are integral to A-LINE and client success.
Where can I find Nicole?
- Hiking along the Chattooga River with her husband Brian
- Experimenting in the kitchen
- Brewing and opening Fireforge Crafted Beer
- Hanging out with friends and family
About Doing Business Better
Doing Business Better, presented by BB&T, is designed to help small businesses be more profitable, compliant, and efficient.
8:30-9:00AM: Registration, Breakfast and networking
9:00-10:30PM: Workshop
If a notice of cancelation is not provided within 48 hours of the event via phone or email, payment cannot be refunded. If you are using a “free pass”, an invoice will be generated.
Date and Time
Wednesday Jun 15, 2016
8:30 AM - 10:30 AM EDT
Location
Spartanburg Area Chamber of Commerce P.O. Box 1636, Spartanburg, SC 29304
